Tips to grow on Twitter in 2022

Twitter has been with us for a few years now and is still at the foot of the canyon as one of the most used social networks. In other words, you still have time to succeed in this social network. How to grow on Twitter?


The truth is that you can rock your Twitter profiles whether you feel like you're stuck or if you've just started on the net... and here you'll find several tips for it.



How to grow on Twitter


Let's start at the beginning: there is no magic formula to put into practice and raise followers like foam.


Our advice through this mini guide is that you work on your Twitter profile and the results will come.


That said, we leave you with these tips, put them into practice and tell us what you think in the comment box.


#1 Share interesting content


It seems obvious, but many times because we want to get quick results and reach more people, we think that sharing any content can be beneficial: and it is not entirely accurate.


The key is to share, among so much information, content that really interests your target audience. That will make users interested in your niche come to your account and hit the 'Follow' button.

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#2 Interact with users


The basis of a social network is interaction, the feeling that each user is part of a community: it's time to get down to work and interact with the users of the social network.


Participate in conversations, respond to tweets in which you are mentioned, give likes, and retweet. Everything adds up so that your account and your community feel alive in the social network: users will want to participate and be part of an account that interacts permanently.



#3 Take advantage of all the features


From the first draft of Twitter, probably only the brand logo remains. Over the years, social network has evolved and has added many features with which to create content.


We advise you to try, without fear, everything that Twitter offers you: the audio rooms as a podcast, the communities, the moments to create highlights of your account, or the informative bulletins.


The more “sugar” your content has, the “sweeter” and more attractive it will be.


#4 Share multimedia content


Twitter allows almost all available media content options: gifs, videos, and photos are the order of the day.


Take advantage of these options to accompany your tweets and generate interactions: they can be used to record a video giving an opinion, share a photo gallery, or react to tweets with a gif, the animated image to give it a casual tone.


In addition, in the tweets that include photos, you can add the ALT or alternative text so that users with vision problems can access your content, something that they will thank you for.

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#5 Keep posting frequency


How long has it taken you to leave or distrust a Twitter profile that had been a couple of weeks without posting any type of content?


Maintaining a posting frequency will help users trust and follow your account, as well as stay tuned to your content.


It is not necessary to be punctual, as it can be on YouTube, to upload a video on an exact day at an exact time, but it is necessary to keep the content of your account activity and to show that it is alive and not abandoned. Because it will be a true reflection of your business.


#6 Schedule the content


We know that maintaining this same publication frequency that we advise you is complicated because things arise throughout the day that can distract you.


For this reason, the sixth tip that we give you is that you program your content on Twitter with Metricool In this way, you will leave all your content planned, you can do it in an afternoon, and the tool will publish it for you while you dedicate yourself to other tasks of your business.


In addition, with Metricool you have the option of knowing the best times to post: those in which your community is most active and thus get more interactions.


#7 Analyze the performance of your account


In any social network, one thing happens: if you do not measure the results of your strategy, how will you know if you are rowing in the right direction?


Analyze and measure the performance of your content and your account, this will help you make decisions about your strategy. Whether to continue on the same line or take a 180ยบ turn to achieve success.


On Twitter, you will find a lot of information about the analytics of your tweets. And if you want more information, at Metricool you have the most important metrics of your Twitter profile to manage everything from the same platform.


#8 Use Twitter Ads


One of the ways to grow on Twitter and any social network is to use their platform to make ads.


Twitter has Twitter Ads, where you can create your ad campaigns to reach more users with your content, promoting your tweets. If you think you might need a boost, don't hesitate to invest in advertising and kick your content up a notch.


Remember then to analyze each of the campaigns in case you need to modify something or see how each ad has worked.


#9 Use other channels


It is a fact, social networks feed each other. It is a circle in which each of the profiles connects with the other and can help you grow in the number of followers.


For example, in Instagram stories, you can share content so that they follow you on Twitter. Or in a LinkedIn post recommending your profile because there is content that you only have available there, etc.


Similarly, the content you upload to another social network can be used to share on Twitter itself. Try those that have worked best for you on other networks and give it a go!


#10 Optimize your profile


This tip with which we close the recommendations to grow on Twitter you can put into practice in the first place because the content you upload is as important as the first impression you show.


It is important, therefore, that you optimize your profile with all the options offered by the platform: the profile photo, the cover photo, the username, the biography, and the link that it allows you to add.


If you fall short with the link in Metricool you have SmartLinks, where you can add as many links as you want and take advantage of 100% of the link that Twitter allows you.


These are our 10 tips and recommendations on how to grow on Twitter. It's up to you to put them into practice and grow in the bird's social network.

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