What does an online marketing manager actually do?
In our series "What actually does ...?" We introduce you to the online marketing manager this time. The series regularly presents digital jobs. An online marketing manager needs to be broad Online marketing managers, or sometimes called digital marketing managers, can be found in pretty much every company - and not just in the digital industry. They ensure professional positioning and good visibility of the company in digital media. They also take care of digital communication. The tasks The online marketing manager organizes and monitors all digital marketing efforts. This includes the conception and implementation of online marketing campaigns, operational and strategic management of SEA accounts as well as display and text campaigns in the Google display network. He plans content processes, controls Google AdWords accounts and creates performance reports. He prepares the key figures for the whole team and takes care of competition and market analyzes. He takes care of