What does an online marketing manager actually do?
In our series "What actually does ...?" We introduce you to the online marketing manager this time. The series regularly presents digital jobs.
Online marketing managers, or sometimes called digital marketing managers, can be found in pretty much every company - and not just in the digital industry. They ensure professional positioning and good visibility of the company in digital media. They also take care of digital communication.
The online marketing manager organizes and monitors all digital marketing efforts. This includes the conception and implementation of online marketing campaigns, operational and strategic management of SEA accounts as well as display and text campaigns in the Google display network.
He plans content processes, controls Google AdWords accounts and creates performance reports. He prepares the key figures for the whole team and takes care of competition and market analyzes. He takes care of the conceptual design of digital campaigns and landing pages and controls the newsletter marketing. He also coordinates agencies and editors. In smaller companies, he also takes on the role of the social media manager.
Online marketing manager job description
Online marketing managers are well networked internally and externally and understand good briefings. (Photo: Shutterstock * )
The online marketing manager works with many people in the company and also with external service providers. The larger the company, the more the task area moves to coordination. Content is created by the editors or by external parties. The online marketing manager also coordinates with the person responsible for SEO and sales and has a close relationship with the management.
Many roads lead to Rome and many to the online marketing manager. However, most companies require a degree in business administration, media or communication sciences, media or business informatics. However, many also state that comparable training is also an option. The obligatory experience of several years can be found in pretty much every job offer, even for those that are advertised as junior or trainee positions. Online marketing is one of the areas in which you can hardly get around practical experience through an internship and at least have some "real" experience for the first position.
As an online marketing manager, you need a high degree of initiative, you have to be able to manage a budget, be able to guide and write letters, and be able to take on a lot of responsibility. In almost all companies, business-fluent English skills are required in this position.
The salary of an online marketing manager can vary widely, depending on training, professional experience and responsibility within the company. If you believe the information on Lohn.de *, the average gross annual income of online marketing managers between the ages of 30 and 40 is around 30,000 to 50,000 euros. You can also make a more detailed comparison there, including the educational path and the line of business.
As in many digital professions, you have to be very agile and constantly familiarize yourself with new tools. In addition, the importance of online marketing has not yet arrived in every company and you may have to wrestle with decision-makers to shift more budget from classic channels to online marketing. The ideal online marketing manager maintains his network extremely well and is always looking for new and interesting connections. Not everyone is made for that.
Related job titles
Content manager
Social media manager
Growth hacker
Campaign Manager
Product Marketing Manager r
You can also find vacancies as an online marketing manager at t3n.de/jobs.
In the series "What actually does ...?" We regularly introduce you to a digital profession with its tasks, requirements, and challenges. You can find all parts of the series here.
A note on our own behalf: Every article on t3n.de contains passion as well as work. We are an independent publisher from Hanover - without a large media group behind us. We think that's a good thing because we are not committed to any outside interests and can always do exactly what we think is right. Funding also through our community is a key to further developing t3n into a movement for a positive digital future. Your support can help us sustainably to initiate constructive debates and to drum even more strongly on the topics that are close to our hearts: the promotion of free knowledge and open source, the sustainable use of technology, free internet and the data sovereignty of the individual.
Would you like to support us on our mission and strengthen our position as an independent, positive and constructive voice of digitization? Then we look forward to your contribution - from 5 euros you will be there.
An online marketing manager needs to be broad
Online marketing managers, or sometimes called digital marketing managers, can be found in pretty much every company - and not just in the digital industry. They ensure professional positioning and good visibility of the company in digital media. They also take care of digital communication.
The tasks
The online marketing manager organizes and monitors all digital marketing efforts. This includes the conception and implementation of online marketing campaigns, operational and strategic management of SEA accounts as well as display and text campaigns in the Google display network.
He plans content processes, controls Google AdWords accounts and creates performance reports. He prepares the key figures for the whole team and takes care of competition and market analyzes. He takes care of the conceptual design of digital campaigns and landing pages and controls the newsletter marketing. He also coordinates agencies and editors. In smaller companies, he also takes on the role of the social media manager.
Whom he works with
Online marketing manager job description
Online marketing managers are well networked internally and externally and understand good briefings. (Photo: Shutterstock * )
The online marketing manager works with many people in the company and also with external service providers. The larger the company, the more the task area moves to coordination. Content is created by the editors or by external parties. The online marketing manager also coordinates with the person responsible for SEO and sales and has a close relationship with the management.
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The profile
Many roads lead to Rome and many to the online marketing manager. However, most companies require a degree in business administration, media or communication sciences, media or business informatics. However, many also state that comparable training is also an option. The obligatory experience of several years can be found in pretty much every job offer, even for those that are advertised as junior or trainee positions. Online marketing is one of the areas in which you can hardly get around practical experience through an internship and at least have some "real" experience for the first position.
As an online marketing manager, you need a high degree of initiative, you have to be able to manage a budget, be able to guide and write letters, and be able to take on a lot of responsibility. In almost all companies, business-fluent English skills are required in this position.
The salary
The salary of an online marketing manager can vary widely, depending on training, professional experience and responsibility within the company. If you believe the information on Lohn.de *, the average gross annual income of online marketing managers between the ages of 30 and 40 is around 30,000 to 50,000 euros. You can also make a more detailed comparison there, including the educational path and the line of business.
difficulties
As in many digital professions, you have to be very agile and constantly familiarize yourself with new tools. In addition, the importance of online marketing has not yet arrived in every company and you may have to wrestle with decision-makers to shift more budget from classic channels to online marketing. The ideal online marketing manager maintains his network extremely well and is always looking for new and interesting connections. Not everyone is made for that.
Related job titles
Content manager
Social media manager
Growth hacker
Campaign Manager
Product Marketing Manager r
You can also find vacancies as an online marketing manager at t3n.de/jobs.
In the series "What actually does ...?" We regularly introduce you to a digital profession with its tasks, requirements, and challenges. You can find all parts of the series here.
A note on our own behalf: Every article on t3n.de contains passion as well as work. We are an independent publisher from Hanover - without a large media group behind us. We think that's a good thing because we are not committed to any outside interests and can always do exactly what we think is right. Funding also through our community is a key to further developing t3n into a movement for a positive digital future. Your support can help us sustainably to initiate constructive debates and to drum even more strongly on the topics that are close to our hearts: the promotion of free knowledge and open source, the sustainable use of technology, free internet and the data sovereignty of the individual.
Would you like to support us on our mission and strengthen our position as an independent, positive and constructive voice of digitization? Then we look forward to your contribution - from 5 euros you will be there.
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